Fitbit - Every Step
Bonfire Labs - San Francisco, CA
Fitbit basically invented the wearable device market, but needed to branch out from their in-house visualization team to bring life to their products and to help tell a cohesive device plus software selling point.
I have been the Creative Lead on Fitbit since 2017 and have maintained the relationship through their purchase by Google. We have gone from just a production role to a trusted partner in developing product look, broadcast commercials, and packaging…all with an evolving focus and brand to keep step with.
With over sixteen product launches and counting we have contributed a vast amount of content and assets to drive views, sales, and clicks.
My Role: Creative Lead, Designer, Editor, Compositor & Motion Graphics
Produced by: Bonfire Labs
Producer: John Hunt
CG Designer & Animator: Eric duPlessis, Dax Da Silva, Matt Taylor, Adam Hicks, David Rickles
A highlight reel of several of the projects I directed for Fitbit.
Track by: Analog Colours
A sampling of the most recent videos that are still live for 3 products.
Style Frames
Some concepts we used to showcase the form of the device as well as the UI
Look & Feel: Eric Duplessis
Title Design: Tuesday McGowan
