Golden State Warriors
First Person - San Francisco, CA
It was truly exciting to be a part of the Golden State Warriors' incredible 2014-2016 seasons by creating the game-opening video and producing graphics packages for the home game experience. The Warriors came to First Person well before the tip-off of the opening night which allowed us to complete a proper ideation process in which we learned a great deal about the organization and their fans. While this may just sound like Bay Area loyalty, the Warriors are a team that brings new meaning to the words "sports fan" and we wanted to speak to them as much as possible. Ideas ranged from a crowd sourced pregame speech made of fan submissions to photo-real 3D animation. However we chose to give the fans a glimpse into the preparation of game time culminating in the excitement of Warriors basketball. The final concept was a combination of two ideas titled "Building a Win" and "Warrior Spirit" which combined to form a slow-building yet high-energy video & content.
Home Game Opening Video
Produced by: First Person
Project Manager: Libby Luna
Art Director: Zack Freeman
Co-Director & Director of Photography: Max Gutierrez
2nd Unit DP: Devin Whetstone
Designers & Animators: Alec Cummings, Carlos Tsoi, Pigle Chung, & KK Lin
Video Package Highlight Reel
Produced by: First Person
Project Manager: Libby Luna
Art Director: Calos Tsoi
Co-Director & Director of Photography: Cliff Traiman
Designer & Animator: Ratha Nou
Behind the Scenes
Here are a few images from our location scout, media day, and our shoot day in Oracle Arena.
Photos by: Meg Underwood
Style Frames:
Opening Video
Designers: Zack Freeman & Carlos Tsoi
Style Frames: Graphics Package
Designer & Animator: Ratha Nou
Ideation
These presentation pages and written treatments are the genesis of the final idea. (All mood boards were created by uncredited artists)