As it turns out Salesforce is an incredibly socially responsible company that brings its unique and powerful tools to bear to assist people in many areas. Salesforce.org provides cloud services to Nonprofits, Philanthropies, and educational institutions from Kindergarten through higher learning.

To tell their far-reaching story with a fun and human touch Bonfire Labs partnered with the design team from Skinny Ships (Jennifer DeRosa & Richard Perez). These murals methodically build throughout each video to culminate in each finale where they are connected and come to life to show a colorful collection of people and places that are helped by Salesforce.org.

My Role: Creative Director
Designers: Judy Leung & Skinny Ships
Animators: Pamela Tuazon
Editorial: Jim Farber