HPE
Bonfire Labs - San Francisco, CA
My Role: Creative Director
Our relationship with HPE spanned several key projects, from high-profile product launches to dynamic customer films and essential platform videos. It was a collaborative journey of a couple of years, where we focused on translating their technological advancements into engaging and accessible content. We aimed to capture the essence of their brand while ensuring clear communication and a strong connection with their audience. It was a productive partnership, and we're proud of the work we accomplished together. More detail on each project below.
The Team: Eric duPlessis, Omri Glaser, Wesley Phung, Dax Da Silva, Shayne Webb, Chris Gamino
HPE Ezmeral
HPE was launching a new software portfolio that would help their enterprise customers transform their digital platforms from the edge to the cloud. We worked with the team at HPE to develop the concept, look and execute the video.
The visuals had a life beyond the video in promotional materials and marketing campaigns. Using photoreal CG we brought viewers deep inside the beauty of an emerald, showing them how Ezmeral transforms your business from an uncut gem to a beautiful polished stone.
The Concept: Raw Material to Polished Gem
An emerald has beautiful and complex qualities straight out of the ground, however, when it is refined, shaped, and polished it is transformed into something that is even more impressive.
HPE Ezmeral takes ancient systems and transforms them into something with structure, purpose, and beauty.
HPE: Blue Star
Blue Star is a group of companies that all work with, and support the Dallas Cowboys. They make and ship their merchandise, provide healthcare, further technology and even play football occasionally.
My role on this project was to push the look and feel of this video in post-production. We added product interfaces to the locations, HUGE titles, and even transformed a cloudy day into a hot and humid Dallas afternoon.
Elaine Cantwell Director
HPE: Greenlake
HPE needed a way to show the versatility of their new edge platform Greenlake. While they were still bringing it to market the desire to show its capabilities in a variety of industries was essential to the launch. We created a series of 5 videos for manufacturing, healthcare, telco, financial services, and the public sector to get that started.
A variety of live-action and animation was used to show how Greenlake works “under the surface”.
The video from manufacturing is featured to the right with a few others below.
