Adobe Experience Cloud
Bonfire Labs - San Francisco, CA
Adobe combined its marketing, analytics and content tools to create Adobe Experience Cloud. The complex story required a simple solution to reach Adobe customers. Bonfire Labs boiled it down to a set of 27 short, animated films. Each piece clearly communicates how Experience Cloud works, and why customers need it.
The above video is a a short highlight reel of over 35 minutes of animation created for this campaign.
Designers: Pedro Murteira, Judy Leung, Nathan Campbell
Animators: Marsha Movshovich, Dax Da Silva, Shayne Webb, Matt Taylor, Matt Dernlan, Nick Piltch
Style Frames
A sample of over 100 style frames that were created to guide the animation team and to keep elevating the look from video to video.
Designs by: Pedro Murteira & Nathan Campbell
The Pitch
The following pages are the initial concepts on how we could execute such a large project over the course of a year along with the economy of scale that comes with creating a series. Also shown are the original 3 concepts which varied greatly in their style and approach.
